The Best Things In Life Are Not For Sale.
BRAINDUMP # 1
New Yorkers are famous for being able to buy any thing, any time.
When they do a major renovation, the visible investments they make include buying the property, the cost of the renovation and the move.
But gradually, as they enjoy their new home, they invest time and effort in their neighbors, the street, the little conveniences they accrue, the local amenities, schools and stores. The short cuts, the favors, the discounts, the other parents that look after the kids one evening, the nearby babysitter, the dog walker.
When they come to sell their home and move on, the value of the home and renovation are factored in, but not the intangible assets they’ve acquired. These deeply personal investments are considered free, but in reality, they’re anything but. They’re priceless. They make the experience of home extend far beyond their four walls and into their community and create value far beyond the real estate itself.
Not For Sale recognizes these essential attributes of what truly makes our home, a home.
The best things in life may indeed not cost money, but they’re also most definitely not for sale.
BRAINDUMP # 2
I’d expect some kind of community building CTA here. Some way of inspiring homeowners to share and discuss there own #NotForSale story where they talk about the intangible thing they once thought was free but upon reflection know they’d never sell.